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Is anyone listening? WiFi and the new ADD, by Jeffrey Veen
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"Jeffrey Veen
Is anyone listening? WiFi and the new ADD
I like being connected. I like being able to just open up my laptop and start communicating - catch up on email, stay current with my project, say hi to friends. I don't like being offline, wondering what's going on. I like to have the choice.
I also go to a lot of conferences. Since they are technology-related events, they almost all have WiFi open for attendees to use. It makes sense, really, since it's just a matter of a cheap router plugged into the venue's network. Some conferences are even starting to lay down power strips in the rooms. So I sit down, plug in, log on. Great!
All of this is fine until I get up on the stage, because I also speak at a lot of events. Recently, I've been finding myself speaking to rooms full of attendees with heads down and typing. At first, I was happy to assume people taking were notes or blogging the event. But my recent informal surveys as an attendee (that is, looking around at screens) shows me that most folks are buried in email, feed readers, and various web-surfing activities.
This was most apparent at a recent presentation I gave in which someone from the audience asked a question almost verbatim to one asked just five minutes before. There was a bit of nervous laughter, and I tried to be graceful, but it appears that a lot of the events I'm attending are suffering from overall attention deficit.
The problem isn't limited to conferences -- not at all. Portable computing and ubiquitous connectivity are starting to affect how meetings are being conducted in companies, too. Linda Stone of Microsoft gave an excellent presentation at this year's Supernova conference that was well covered by O'Rielly Radar and virtually plagiarized by someone on Microsoft's Small Business site . Her point: Be aware of why you're some place, communicate that, and use technology accordingly.
Clearly, laptops in conference sessions are a mixed b"
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