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VMS3.info: Feature Article: Netflix Analyzed via the Value Framework(tm)
This is just a sample of the content found on this website. Please visit the website to read the entire page.
"VMS3.info
Value
Equation™ E-Commerce
Trends Have
an Expert Analyze Your Company via the Value Equation
VMS3.info FEATURE
ARTICLE (Formerly
ECMgt.com)
Subject: May 2002 ECMgt.com: Netflix
Analyzed via the Value Framework ™
VMS3.info brought to you by ECnow.com Your Link to E-Commerce Management /
E-Business Strategy May 1, 2002 *4,300 subscribers* Volume 4, Issue 5
VMS3.info Online: http://VMS3.info
View this Issue Online: http://VMS3.info/May2002
Inside this Issue:
Netflix News
Via the Value Framework Lenses Sponsors
(ECnow.com, "E-Volve-or-Die.com" Author: Mitchell Levy, Media Attention Now, Transition
Learning, neoIT.com) Become
a Sponsor Contributing
to VMS3.info Contacting
Us Joke
of the Month Sharing
VMS3.info
Netflix
Analyzed via the Value Framework ™
by Mitchell Levy, Author, E-Volve-or-Die.com,
Author, the Value Framework™
and Bob Cormia, Faculty Member Foothill Community College and E-Business Consultant
Summary
Netflix, a pioneer in Internet DVD rentals, used a clearly defined strategy to
achieve its goal to be the largest DVD rental company in the U.S.A. This was accomplished
with three key initiatives: Building a robust Web architecture that
supported the ideal selection and fulfillment experience of discerning Internet
patrons Developing key business alliances with content providers in film
and television sectors, and with merchandisers of DVD hardware Leveraging
best practice skills in direct and database marketing, and creating a fluid means
to blend discovery processes with transaction models into transparent cross-sell
and up-sale strategies Netflix began its quest by blending the consumer's
desire to gain access to first run movie content without the traditional 9 to
12 month delay into traditional "
....
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