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Trevor Cook: Analysing Scoble and Israel on PR
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"Trevor Cook
politics, international relations, history, literature, blues
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A lobbyist's excesses make case for reform »
22 May 2005
Analysing Scoble and Israel on PR
There is a lot of cheering out there for this stuff – Naked Conversations: Chapter 7: Survival of the Publicists – but its hard to see why:
The end result is a large number of people see the PR practitioner in the way of the truth, someone who guides company spokespeople to mislead or at a very minimum, control the message to the advantage of the company, not the public who feels it has a right to know what’s going on.
This ignores the reality that PR is about communication – some are not good at it – but PR has always been about getting information out in a way that advances the cause of the company. I can’t imagine companies setting up blogs to get out information that damages their interests.Do you have examples of a company encouraging its employees to blog against the interests of the company, now that would be revolutionary. Bloggers enjoy a reverse image. They write in the plainest of language—so unrefined that postings sometimes scream for a good edit.
All bloggers are honest and always tell the truth – how naive do you have to be to buy that one.The image of bloggers beyond the blogosphere is trite they are seen as teenagers, ranters, pyjama-clad obsessives, nutters and so on. Bloggers do not have a good reputation, or any reputation at all, among the general populace. This inability to take a broad perspective is a major flaw in this chapter. Blogs just get posted by a single, approachable person (as opposed to the ‘authorised’ media release).
Does Robert Scoble blog on behalf of Mic"
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