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Michelle Wie can help bail out LPGA and its players Kiel Christianson
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Kiel Christianson
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Michelle Wie can help bail out LPGA and its players
Wednesday October 12, 2005 15:04:10 338 words, 5309 views
The 2004 U.S. Women’s Open was won by Meg Mallon. After I spoke with her during a practice round, she went to go buy a cap at the souvenir tent because she didn’t have any other cap along.
And there was no logo on her shirt. She didn’t have a shirt sponsor, either.
So had all the companies who passed by the U.S. Women’s Open champ earlier in the year really screwed up, or had they acted wisely and saved their money?
For those of us who love golf, and love to watch great golf, Mallon’s plight was appalling. How could one of the LPGA’s established, recognizable players—a past U.S. Open winner!—not have a hat or shirt sponsor? To the people who sign endorsement deal checks, I guess, it was a wise move. Who watches women’s golf, anyway?
Enter Michelle Wie and her immediate $10 million in endorsement deals.
Now, some LPGA veterans might be spiteful or resentful that they never made this kind of dough.
The smart players, however, should be grateful: Wie’s deals pull up the market value of LPGA sponsorship across the board. "
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