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Think Personality The Marketing Blog
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January 20, 2009
Scholz & Friends on Marketing's Shift
Posted by Brad Abare Filed under: Brand & Identity
Scholz & Friends , a network of agencies based out of Europe, produced a three and a half minute piece called Dramatic Shift in Marketing Reality . It's a well-told tale of how branding and marketing has shifted over the past 75 years.
This is further evidence of why the personality of your organization matters more than ever before.
(Thanks to Kem Meyer for the link.)
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January 13, 2009
Your Personality Can't Come From the Negative
Posted by Brad Abare Filed under: Brand & Identity
During a Discovery meeting last month with a Personality Profile client, I was working with a Personality Advisor as we guided the client team through the many steps to identifying their organization's personality. About an hour into the meeting, a reoccurring theme began to emerge. I've seen it before, but never has it been so clear as on this particular day.
One of the driving forces in helping a client to identify their personality is to help them think about what makes them unique. If you offer burgers and fries just like the place next door, why should I come to your place and not theirs? If you sell cars and they sell cars, why"
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