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The Long Tail - Wired Blogs
This is just a sample of the content found on this website. Please visit the website to read the entire page. "The Long Tail A public diary on themes around my books ABOUT RSS FEED « April 2005 Main June 2005 » 17 posts from May 2005 May 30, 2005 Who says TV has to come in 30-minute multiples? UPDATE (see below) I have a bet with a friend that within ten years most TV will no longer come in 30-minute chunks. When you think about it, there's nothing magical about half hours; they're simply an easy way to divide a broadcast programming schedule into segments that start and finish on the hour. Outside of the broadcast schedule, entertainment and news comes in all sorts of lengths, from 30-second clips to three-hour concerts; there's no premium on thirty minutes. Like so many other conventions that we today accept as cultural choice, the rigid programming convention of making video in multiples of 30 minutes is actually an artifact of inefficient distribution. I think it's going to eventually fade away, replaced by a range of more natural lengths of video content that reflect the diversity of human attention spans and content types, not network programming convenience and advertiser priorities. This is yet another example of the sometimes surprising implications of the shift from scarcity to abundance in distribution; it's also an example of how ingrained scarcity thinking is in our culture. So what are those more natural lengths of video content? Well, when I look at our own family's video watching, virtually none of it is in half-hour chunks. I don't watch much TV, but I do watch random web video stuff (1-10 minutes) and movies (1.5-2 hours). Our kids watch TV shows on the DVR but they're trained to skip the ads, so video for them comes in 20-minute bites. My wife watches most of her favorite TV series on DVD, which can lead to an evening of anything from an h" .... read entire page
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