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Tea Association of the United States - State of the Industry
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"The State of the U.S. Tea Industry
Prepared by Joseph P. Simrany
President, Tea Association of the U.S.A., Inc.
If anyone believes that the United States Tea Industry is not undergoing a dramatic period of change,
they should take a quick tour of their local supermarket and observe what is happening. Even within
this single distribution channel, change is pervasive and immediately apparent.
When walking through the supermarket, a noticeable new development is that tea can be found
in several different locations throughout the store, not just in the "coffee" aisle. But,
even in its traditional location, the amount of space devoted to tea has increased tremendously
and the number and size of competitive offerings has changed dramatically. In addition, many new
sections have been added within the supermarket to accommodate all the new forms of tea that have
been introduced in recent years.
You may observe the significant amount of space now being devoted to ready-to-drink teas in the
"soft drink" & “water” and “functional beverages” aisles. This, of course, is only the beginning.
Traveling around the store, you may also find tea in the dairy department in both bottles and gallon
jug containers. Additionally, depending on the size of the supermarket, you might encounter a
refrigerated cabinet dedicated completely to tea. More often than not you may spot some form of
tea on a promotional display or in a vending machine near the entrance or exit. Most recently,
organically grown tea is finding its way into special departments that have been set up to
organize these products. Tea is even finding its way into the health and beauty aisle as an
ingredient in other products or as a concentrate. Please don’t forget the juice ais"
....
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