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Blog overkill. - By Jack Shafer - Slate Magazine


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"Briefing News & Politics Arts Life Business & Tech Science Podcasts & Video Blogs HOME / press box : Media criticism. Blog Overkill The danger of hyping a good thing into the ground. By Jack Shafer Posted Wednesday, Jan. 26, 2005, at 8:48 PM ET A long, long time ago—OK, it was 33 years ago—Michael Shamberg and a clutch of other video visionaries from the Raindance Corporation visited my college campus to preach their gospel of the coming media apocalypse. Waving a copy his book Guerrilla Television , Shamberg prophesied that the Sony Porta-Pak—an ungainly video camera wired to a luggage-size tape deck carried over the shoulder—would herald a media revolution greater than the one fomented by Gutenberg's moveable type. PRINT DISCUSS E-MAIL RSS RECOMMEND... SINGLE PAGE Facebook MySpace Mixx Digg Reddit del.icio.us Furl Ma.gnolia Sphere StumbleUpon CLOSE Once the People got their hands on the video power and started making decentralized, alternative media, the network news programs would collapse under the weight of their own lies, Shamberg said. The Hollywood industrial entertainment complex was going down, too, man, and would be replaced by street stories recorded by Porta-Pak-toting freaks. The multiplexes out by the freeway would be shuttered and sold to neighborhood theater groups. In Guerrilla Television Shamberg wrote: With portable videotape technology, anything recorded on location is ready on location, instantly. Thus, people can control information about themselves, rather than surrender that power to outsiders. ABC, CBS, and NBC do not swim like fish among the people. They watch from the beach and thus just see the surface of the water. Shamberg convinced me that this clunky black-and-white camera would completely redistribute media power, although I didn't join the rebellion, unlike some of my classmates, who purchased communal shares in a new Porta-Pak. So long, CBS, I thought. Nice to have known you, Warner Bros.! But "
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