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The book reviews that matter. - By Adelle Waldman - Slate Magazine
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"Briefing News & Politics Arts Life Business & Tech Science Podcasts & Video Blogs HOME / culturebox : Arts, entertainment, and more. Book Report How four magazines you've probably never read help determine what books you buy. By Adelle Waldman Posted Friday, Sept. 12, 2003, at 3:28 PM ET Look up a book on Amazon.com , and the first media review you see isn't from a well-known book review outlet such as the New York Times or Washington Post but from Publishers Weekly . Scroll down, and chances are you'll also find an opinion from Kirkus Reviews , Library Journal , or Booklist . PRINT DISCUSS E-MAIL RSS RECOMMEND... SINGLE PAGE Facebook MySpace Mixx Digg Reddit del.icio.us Furl Ma.gnolia Sphere StumbleUpon CLOSE You've probably never read these magazines, even if you've seen their names on book jackets. But they're helping determine what you read. Together, they make up the big four of book industry trade journals, aimed at publishing insiders: newspaper and magazine editors, bookstore and library book-buyers, literary agents, and film industry types scanning them for movie rights. Long important as behind-the-scenes power brokers, they became even more powerful in the 1990s, when online booksellers signed deals with them. ( Barnes & Noble.com , like Amazon, has a deal with Publishers Weekly .) Their reviews—300 or so words of plot summary, context, and a quick verdict—influence which books get noticed, bought, and promoted in the media. What might you want to know about these magazines, then? Publishers Weekly, or PW , is the biggie—it plays Coke to Kirkus ' Pepsi. Sold on newsstands in New York as well as by subscription, PW packs a couple hundred reviews into each issue, covering everything from literary fiction and nonfiction to self-help, m"
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