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Skype Journal: Why Skype needs Google
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Martin Geddes
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Why Skype needs Google
August 24, 2005 10:57 AM
Topics: ebay
It's been hard to write this essay on Skype and Google, because the
world is changing faster than I can put the words together. And whilst
I'm happy with the general thrust of the argument, I'm sure much of the
detail will be muddled. I hope you've got the patience to stick with
it, and look forward to your feedback.
Putting together Skype and Google, whilst no match made in heaven, does have a lot of synergy. The Skype client, or something very like it ,
has the potential to re-invent telephony. (That, after all, is the
point of the Stupid Network, not disintermediating legacy voice toll
charges.) It just requires you to stop thinking of telephony as an
application, and instead just see it as a feature of a bigger
communications framework.
In my unhumble opinion, one of the biggest unsolved problems in "IP
communications" (or whatever we call it) is how people and corporations
interact and transact. To go buzzwordish, Skype is the seed from which
the ultimate B2C or C2B multi-modal
interactive transaction engine can be built. Google has the cash and
commercial relationships to do it, but lacks the user base to grow it
from. Skype is one quick way to access that user base; Google's actions
suggest they believe they can out-distribute and out-market Skype.
Google's business model
Here's Google's situation. Google isn't a"
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