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Shirky: A Group Is Its Own Worst Enemy
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"Clay Shirky's Writings About the Internet
Economics & Culture, Media & Community, Open Source
clay@shirky.com
A Group Is Its Own Worst Enemy
A speech at ETech, April, 2003
Published July 1, 2003 on the "Networks, Economics, and Culture"
mailing list.
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This is a lightly edited version of the keynote I gave on Social
Software at the O'Reilly Emerging Technology conference in Santa
Clara on April 24, 2003
Good morning, everybody. I want to talk this morning about social
software ...there's a surprise. I want to talk about a pattern I've seen
over and over again in social software that supports large and
long-lived groups. And that pattern is the pattern described in the
title of this talk: "A Group Is Its Own Worst Enemy."
In particular, I want to talk about what I now think is one of the core challenges for designing large-scale social software. Let me offer a definition of social software, because it's a term that's still fairly amorphous. My definition is fairly simple: It's software that supports group interaction. I also want to emphasize, although that's a fairly simple definition, how radical that pattern is. The Internet supports lots of communications patterns, principally point-to-point and two-way, one-to-many outbound, and many-to-many two-way.
Prior to the Internet, we had lots of patterns that supported point-to-point two-way. We had telephones, we had the telegraph. We were familiar with technological mediation of those kinds of conversations. Prior to the Internet, we had lots of patterns that supported one-way outbound. I could put something on television or the radio, I could publish a newspaper. We had the printing press. So although the Internet does good things for those patterns, they're patterns we knew from before.
Prior to the Internet, the last technology that had any real effect on the way people sat down and talked togethe"
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