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Taking your site global? Read This
Sep. 7, 2005
The trend these days seems to be going global. While a few large companies already have global sites, some smaller companies are looking to other countries as well.
The problem with going global, however, is that if you begin to duplicate your content into other regions you could run into problems.
While translating from English to other languages isn’t a problem, creating region specific sections for other English speaking countries can be. This is because you are essentially presenting English content that already exists.
For example, let’s say you are a retailer who wishes to sell your products online. You only have one catalog but for ease of use you’d like to be able to present products in the localized currency and dialect of the customer. Obviously there are more similarities than differences in the English language whether you are from the US or Australia .
So how do you ensure that the search engines don’t penalize you for d"
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