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Ross Mayfield's Weblog: Podcasting is the New Voicemail
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"Ross Mayfield's Weblog
Markets, Technology & Musings
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Open Letter on Wikitorials »
June 24, 2005
Podcasting is the New Voicemail
Hi there! I can only get to the phone right now, but wanted to leave you a message after this beep. Podcasting is the new voicemail. Soon it will be one of the simplest ways to communicate with groups. This is Ross Mayfield, and that's all I've got to say.
This week Odeo lassoed it's beta users with podcasting usable enough for many of the masses. The gang is putting the band back together and iTunes is about to bake in podcasting. It's a good time point to where podcasting may be going. At least so I can claim I invented it later.
First, let's admit that podcasting generally sucks. It sucks time to produce and consume. The attention economy demands we trend towards four casting models:
• Validated Hits that exhibit preferential attachment
• Social discovery where validation is recommendation
• Deep linking and discovery to overcome time-based media
• Group voicemail
At Supernova, Linda Stone went beyond explaining her concept of continuous partial attention to suggest that in such an overloaded world, value will shift to shared experiences with dedicated attention. This would be mostly true if it weren't for our newly discovered power to participate in the Power Tail and rise to the Fat Head. One powerful social incentive is stardom, which the Odeo disco taps into nicely.
The podcasting genre is certainly too early to define. But when blogging, stereotyping is akin to metaphor, so what the heck. Podcasting does enable amateurs to produce and distribute at low cost (except time, ack!). Generally this means that lots of content will suck. Remixing takes time and a bit of talent,&nbs"
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