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Influential Marketing Blog: Chrysler's Firehouse: Corporate Blog Gone Wrong
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Monday, September 19, 2005
Chrysler's Firehouse: Corporate Blog Gone Wrong
Perhaps aiming to avoid the mistakes of Dell in ignoring Jeff Jarvis' blog comments and experience, Chrysler PR chief Jason Vines has taken a wide swing in the opposite direction, lashing out at Steve Hall of Adrants in response to his (justified) posting about the new Firehouse.biz blog as being "stupid, illogical, idiotic and insane." Mainly Hall's criticism took issue with the composition of the blog as a journalist-only affair where you could only gain access by showing the proper press credentials. Of course, the comparisons were drawn to GM's well regarded FastLane blog. To add to Steve's comments and offer my support for a fellow blogger, he's spot on with his view on Chrysler's new blog. You need to look no further than a few of their own " Rules of the Blog " for reasons why this will fail and earn further ire from bloggers:
Rule #1 - In the spirit of honest, free-flowing conversation we'd prefer you post comments using your real name, but you will be given the opportunity to post under a screen name. [RB - A blog which requires a login to keep non-journalists out starts with "in the spirit of honest, free flowing conversation"?]
Rule #2 - Users must stay on topic within any given thread. New topics must be made the subject of a new thread. [RB - Sounds more like a discussion board than a blog]
Rule #4 - Blog administrators retain the right to ask the user to re-write a proposed submission to comply with the rules of the blog before b"
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