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Global Neighbourhoods: Interview: Shel Holtz
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"Global Neighbourhoods
« Our final title: Naked Conversations
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About those Consultants... »
May 09, 2005
Interview: Shel Holtz
Along with Neville Hobson and myself, Shel Holtz is te only communications professional who were probably practicing at the time the wheel was first launched. Had either of them, been involved, we'd probably know today who the developer was. In any case, the following is an edited version of my conversation with Shel. It will be used in our "Consultants who get it," chapter.
Q. You've been in the communications business since the early 1970s. What are the most significant changes you have experienced?
I started out as a newspaper reporter around 1974 and took my first communication job in 1977 at ARCO.I'd like to say the introduction of online technology is the most significant change I've experienced, but I think it’s only second to management’s recognition of communication's value. Executives recognize the need to communicate, a huge change from the mid-70s. While we still have to sell communications – to people viewing it as an expense, rather than a profit center -- it's an easier sell.
There's less fluff in communications now. When I started as Mattel’s manager of employee communications in 1984, the company was in dire straits following a failed interactive television venture, but the l the employee magazine’s lead story was about an administrative assistant who would be square dancing at the Summer Olympics. Today, most companies communicate about substance to employees and other audiences. Today, the senior-most communicators have proximity to the CEO, and is included in strategy and planning meetings.
Now comes online technology, introducing of many-to-many communications, which has had dramatic impact. Tactically, the change has been stunning. For my first 20 years,"
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