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Global Neighbourhoods: Interview:Horsefeathers' Ben Williams
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"Global Neighbourhoods
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French blog writes about corporate blogging »
April 26, 2005
Interview:Horsefeathers' Ben Williams
Earlier today, I was interviewed by Ilana DeBare a Business Reporter and Columnist for the SF Chronicle. She wanted to know about small businesses--not consultants who are using blogs. I gave her a list of companies that are often well-publcized and a couple who are not, including, Horsefeathers , a standalone restaurant in a New England ski area who uses blogs to maintain loyalty in the face of increased competition from franchises and chains. Following is the text of our interview with Ben Williams, a partner in the enterprise and the company blogger.
1. What's your position with Horsefeathers? Can you tell me a bit about the restaurant's history, size and competitive environment? How seasonal is your business? Horrsefeathers is a mature independent restaurant, that my partner Brian Glynn and I opened back in 1976. We're a neighborhood type of place, in a four-season resort area marketed as the Mount Washington Valley. North Conway, NH and the surrounding towns have a year-round population of 7,000 but the population swells to half a million on peak weekends with skiers in the winter, hikers, climbers in the summer and leaf peepers during our New England foliage season. In recent years, the area has also become a regional retail destination. We have a large number of shopping outlets (off price retail, it's politely termed) in a state without a sales tax. 2. When did you start blogging and why? We switched from a standard web page about a year ago. The idea was marketing, but more specifically loyalty marketing. We were already spending most of our promotional energy and money maintaining the customer base we had. We had a loyalty points for purchases pr"
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