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Global Neighbourhoods: Dave Sifry and Niall Kennedy in lesson on corporate blogging
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"Global Neighbourhoods
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On the other hand, breaking these rules makes for interesting blogs... »
March 09, 2005
Dave Sifry and Niall Kennedy in lesson on corporate blogging
Dave Sifry, Technorati's founder/CEO, writes tonight about his point of view on a conflict between him and an employee (Niall Kennedy) of Technorati had. Niall gave his point of view on his own blog . I know both of them and like both of them a lot.
Some things I've learned, or have been reinforced:
1) When you are identifyable in public as part of a company you must be much more careful with using corporate imagery than other people need to be. People get very nervous whenever you talk about competitors or partners in anything but the most glowing terms.
2) Always be sensitive to your boss and what he/she expects to see in public. Seeing that Dave's mom survived the holocaust (something I didn't know, so Niall probably didn't know that either) probably made Dave more sensitive to this imagery than other people would have been. But, whenever I post I think about how I'll justify my post to my boss, my wife, my readers, the execs, my coworkers. I imagine how that post will look on the front of the New York Times.
3) When people are yelling at you and you aren't sure what to do, stop. Stop posting. Don't push back. Listen. Get in the person's shoes who is yelling at you. Even if you decide that they are an idiot and you'll go ahead anyway, at least understand the other person's point of view and understand the consequences of continuing down a certain path.
4) Don't post when you're pissed. It's too easy to have a snarky post make a situation even worse. People are good pattern recognizers. They can see subtle hints even where you thought you weren't putting anything out there.
5) If you posted it and you pull it down, it's too late. Someone w"
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