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A Critical Look at "Dr." Paula Bickle
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Your Guide to Quackery, Health Fraud, and Intelligent Decisions
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A Critical Look at "Dr."
Paula Bickle
Stephen Barrett, M.D.
Paula Ruth Bickle hosts the 5-day-a-week hour-long, Internet-based
"Dr. Paula" radio show during which she gives detailed
(but usually incorrect) medical and nutrition advice to people
who call about serious health concerns. She advises most people
to treat themselves with products from American Longevity, a multilevel
marketing company for whom she and her husband are leading
distributors.
The company's products are promoted during commercials that occupy
about half of each show. Bickle frequently advises people to distrust
prevailing medical opinions and to use specific products to treat
themselves. American Longevity was founded by Joel Wallach, DVM,
who is best known for his deceptive promotion of colloidal
minerals .
Bickle promotes herself as a qualified nutritionist, a nutritional
biochemist, a distinguished educator, a groundbreaking researcher,
a consumer advocate, and an authority on many health matters.
In reality, she is none of these. Yet for several years, home
page has stated:
Ever met someone you instantly liked? That's Dr. Paula Bickle. She
has earned the respect of her listening audience as the kindest, yet
most informative and honest host on the radio today. When it comes to
health, nutrition and plain common sense, there is simply no one like
Dr. Paula. She looks at every listener as a member of her own family
with a deep concern for their health and welfare. With her unique
"
....
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