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June 26th, 2008 at 8:20am
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Press Release Tips -- How to write a press release that gets noticed by the media. Press Release Template.
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June 26, 2008 Home About Submit Press Release PRWeb Direct PR Firms Contact Us Editors/Journalists Search Archives Industry Categories News by Country News by MSA Todays News Browse by Day PR Trackbacks™ ViewNews™ eBook Digests RSS Online Press Release: The recognized leader in online news and press release distribution, serving over 40,000 customers of all sizes worldwide. Press Release Tips and Guidelines Press Release Content Tips Tips for Press Release Formatting Press Release Template Common Press Release Errors The following information will assist you when writing a news release for distribution through the PRWeb press release network. A well crafted press release captures the attention of journalists and is optimized for distribution over the Internet, through e-mail and over PRWeb's specialized network feeds. Note: Some of the information contained in this tip sheet are specific to the PRWeb press release network. Pay Attention to the Content of Your Press Release When we talk about content, we refer to the news story you are telling. Keep the following points in mind when writing your press release. Is your news "newsworthy?" The purpose of a press release is to inform the world of your news item. Do not use your press release to try and make a sale. A good press release answers all of the "W" questions (who, what, where, when and why), providing the media with useful information about your organization, product, service or event. If your press release reads like an advertisement, rewrite it. Start strong. Your headline and first paragraph should tell the story. The rest of your press release should provide the detail. You have a matter of seconds to grab your readers' attention. Do not blow it with a weak opening. Write for the Media. On occasion, media outlets, especially online media, will pick up your press release and run it in their publicati"
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