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Particletree » The Importance of RSS
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The Importance of RSS
By Kevin Hale · June 13th, 2005
Preface
This essay started out as an explanation for Google’s foray into personal portal pages, but morphed into “a comprehensive breakdown of the state of RSS, taxonomies, advertising, and how it relates to the future of Google.” What follows is the result of several months of observation, notes and contemplation.
Important = Face-time
I’m going to say this very simply: Google is successful because Google works on projects that are important. I don’t mean this in the sense that they work on philanthropic tech projects that warm our hearts. I mean something a bit more practical, a bit more marketable and a bit more profitable.
The first part of Google’s mission statement states that they want to organize the world’s information. And while that is a lofty goal, the nice thing about a mission like that, is that it can tell you what the world thinks is important . And if you’ve got the right resources (and they do) and if you’ve got the right data (clean data, lots of data), it can tell you what’s important definitively. Not what should be important, not what will be important, what is important. Presently, real-time and to the world.
On the internet (in addition to fun and sex), what’s important now equals face-time. Let me repeat: important = face-time. Ask any successful web business, it is a precious, precious commodity. Anything new in the internet community that gets face-time gets the attention of anyone interested in making money. Advertisers and spammers understand this concept very well. You cannot sell to people"
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