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Evolving Web: Are You REALLY Atrios?
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"Evolving Web
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22 August 2005
Are You REALLY Atrios?
Today's Yi-Tan conference call discussed an emerging theme amongst the blogophilic. The base problem, as opined more technically by Mary Hodder , is: How can we properly guide viewers to relevant blog content and community? The nutshell problem is this: Most search engines ( Google , Technorati , etc.) look for links-in and links-out as a primary indicator of the social worth of a web page or blog post. Anyone who has delved into the muck of the web for something specific knows that regardless of the impressiveness of current systems - you often find primarily e-commerce sites.
Danah Boyd ( earlier post ) wrote about gender issues in linking and link strength. In essence, that men tend to link a whole lot more and a whole lot less selectively than women. This ends up causing an imbalance in the relative strength of links WRT issues of importance to women and other factors.
So the issue here is how do we invent metrics to judge the relative social worth of one blog post over another. The analysis needs to take into account the fact that gamers of this sytem are flooding the internet with content-free blog posts and web pages that contain key words and copious links. These sites are primarily aimed to get eyeballs to make money for the people putting up these sites. They are web spammers. Web spammers are very good at gaming rankings like these and defeating their purpose.
Community is measured differently by different people. Some measure it by the amount of participation in discussions. Some measure it by linking. Some m"
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