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Ken Novak's Weblog
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"Updated: 3/25/2007; 11:15:21 PM.
Ken Novak's Weblog Purpose of this blog: to retain annotated bookmarks for my future reference, and to offer others my filter technology and other news. Note that this blog is categorized. Use the category links to find items that match your interests.
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Sunday, March 25, 2007
Bruce Sterling update: Now calling his concept "cybergreens": "They're all about creating irresistible consumer demand for cool objects that will yield a global atmosphere upgrade. It's the Net vs. the 20th-century fossil order in a fight that the cybergreens are winning. Why? Because they're not about spiritual potential, human decency, small is beautiful, peace, justice or anything else unattainable. The cybergreens are about stuff people want, such as health, sex, glamour, hot products, awesome bandwidth, tech innovation and tons of money. We're gonna glam, spend and consume our way into planetary survival. My own favorite sci-fi planetary-saving scheme for naming, numbering and linking to the Internet every piece of junk we create so that it can be corralled and briskly recycled, creating a cradle-to-cradle postindustrial order and averting planetary doom, may sound pretty shocking and alien. But I wrote that book while in residency at a famous design school. I received an honorary doctorate there and the book was published by the Massachusetts Institute of Technology. It gets great reviews, designers love it. It's not even science fiction -- it's a cybergreen manifesto. In 1998, I had it figured that the dot-com boom would become a dot-green boom. It took a while for others to get it. Some still don't. They think I'm joking. They are still used to thinking of greenness as being "counter" and "alternative" -- they don't understand that 21st-century green is and m"
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