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MPEG LA News Release


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"NEWS RELEASE For Immediate Release CONTACT: Lawrence Horn MPEG LA, LLC 301.986.6660 301.986.8575 Fax lhorn@mpegla.com MPEG LA Announces Plan for Joint Patent License for DRM Technology DRM Reference Model and Call for Essential DRM Patents Represent First Step (Denver, Colorado, USA, 2 October 2003) MPEG LA, LLC, world leader in one-stop technology platform patent licensing, today issued a call for patents that are essential to digital rights management technology (DRM) as described in DRM Reference Model v 1.0. DRM refers to technologies for managing the authorized use of digital content. The purpose of the DRM Reference Model is to begin a process of evaluating and determining patents that are essential for DRM in order to provide users with convenient, fair, reasonable, nondiscriminatory access to a portfolio of essential worldwide patent rights under a single license. DRM products and services are emerging. By providing the foundation for a patent portfolio license, the DRM Model will offer the marketplace the ability to make available these new and innovative products and services whose development and deployment might otherwise be inhibited. A patent portfolio license will accelerate market development by providing ready access to the essential technology; it also will be of assistance to DRM standards initiatives. A summary of the MPEG LA plan is in Attachment 1. "This represents a milestone in technology innovation," said MPEG LA CEO Baryn S. Futa. "With DRM’s ability to make myriad new products available to the digital information marketplace one consumer at a time, this is good for consumers and industry alike. Addressing the marketplace’s need to deal efficiently with essential patent rights is critical. Starting this effort at the earliest stages of DRM implementation signals a strong interest in providing users with fair, reasonable, nondiscriminatory access to the essential int"
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