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Marketing to Women Online: Men Like CNET, Women Like iVillage?
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"Marketing to Women Online
How to shatter stereotypes and understand what she really wants
About
Categories
Best way to get marketing data
Books
Differences Between Men and Women
Digital Marketing
How women use the web
Increase online conversion rates
Internet Branding
Marketing strategy
marketing to women book reviews
Marketing to women done well
Persona development
Search engine optimization
Shameless Promotion
Social Media and Women
Stereotypes of women in the media
website design for women
What Were They Thinking
Women and Email Marketing
Women Business Owners
Word of Mouth Advertising
« Danica Patrick and Secret
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September 14, 2005
Men Like CNET, Women Like iVillage?
While there are several reasons why I like Yvonne DiVita so much, one of the biggest is – she’s not afraid to call it as she sees it. Yvonne takes on Forrester Media and their report - Men Are From CNET, Women are from iVillage. (yes – that’s the actual title- no kidding)
And men are beer-drinking, foul-mouthed pigs. Right? NOT! Women from iVillage are looking for recipes, gossip, chocolate, and more...just as men from CNET are really surfing for -- Paris Hilton and Pamela Anderson. Let's drop the stereotypes, please. Men and women are different -- we admit it. However, according to this report women are a majority online that is predicted to continue increasing.
Yvonne – move over. I’m going to climb out on that branch with you. (Feeling rather like an oversize squirrel here).
OK. Wow – nice view from up here. Let’s explore a few of the findin"
....
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