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SWOT Analysis
This is just a sample of the content found on this website. Please visit the website to read the entire page.
"Lesson
Exercise
Answer
SWOT Analysis: Lesson
Strengths, Weaknesses, Opportunities and Threats (SWOT).
SWOT analysis is a tool for auditing an organization and its environment.
It is the first stage of planning and helps marketers to focus on key issues. SWOT
stands for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses
are internal factors. Opportunities and threats are external factors.
At the bottom of this page are FREE SWOT examples - so please read on.
In SWOT, strengths and weaknesses are internal factors. For example:A
strength could be:
Your specialist marketing expertise.
A new, innovative product or service.
Location of your business.
Quality processes and procedures.
Any other aspect of your business that adds value to your product or service.
A weakness could be:
Lack of marketing expertise.
Undifferentiated products or services (i.e. in relation to your competitors).
Location of your business.
Poor quality goods or services.
Dama"
....
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