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Lost Garden: Nintendo's Genre Innovation Strategy: Thoughts on the Revolution's new controller
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"Directory of All Essays
Friday, September 16, 2005
Nintendo's Genre Innovation Strategy: Thoughts on the Revolution's new controller
I’m still jet lagged from my recent trip overseas, but I managed to stay awake for the new Nintendo controller announcement. I must say that I’m feeling like an excited Japanese school boy waiting in line for the latest Dragon Quest. I’m not going to tackle whether or not this innovative device will be a market success for Nintendo. There will be so much riding on the 1st party titles, the 3rd party support and the actual technical implementation of the controller that any comments at this point are at best opinions and at worst propaganda. What we can however discuss in some detail are the two central philosophies behind the Revolution controller and their market implications. The increasingly hardcore nature of the game industry is causing a contraction of the industry. New intuitive controller options will result in innovative game play that will bring new gamers into the fold. Is Iwata-san spouting nonsense or is Nintendo actually onto something? Genre maturity leads to market consolidation In past articles I’ve discussed two key concepts. The first is genre addiction and the second is the genre life cycle. These both have major market implications for both individual game developers, but also for the market as a whole. To briefly recap, genre addiction is the process by which: Players become addicted to a specific set of game mechanics. This group of players has a strong homogenous preference for this genre of games, creating a well defined, easily serviceable market segment. Game developers who release games within a genre with a standardized set of play "
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