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My business influences
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"...is a weblog about the liberal arts 2.0 edited by Jason Kottke since March 1998 ( archives ). You can read about me and kottke.org here . If you've got questions, concerns, or interesting links, send them along .
My business influences
As you may have noticed by reading the site in the past year, I've been reading and thinking a lot about companies...how they succeed, why they fail, how to approach them from a holistic sense so they make sense on a human scale and not just from a business perspective, that sort of thing. In deciding to start my own little company of one, here are a few things I've run across that have influenced how I'm approaching it.
Coudal Partners is a design studio based in Chicago. Like many blogs (their site is a little more than a blog, but we won't get into that now), their site features advertising in the form of text ads in the top left corner of the page. But they only accept advertising from companies whose products they have used: "sell us something then we'll sell you an ad." I love this because it ties advertising back into its word-of-mouth origins, makes it more human, personal, and believable. (More on"
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