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JournalismJobs.com: Interview with Michelle Nicolosi, editor, Online Journalism Review
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Home Interview: Michelle Nicolosi, Online Journalism Review -- July 2003
July 13, 2009
Michelle Nicolosi is editor of Online Journalism Review , and editor and founder of Japan Media Review . She also teaches print and online journalism at the University of Southern California. From 1990 to 1999, Nicolosi was a reporter with the Orange County Register. She was a lead reporter on the 1996 Pulitzer Prize-winning investigation of a University of California fertility clinic, where doctors took eggs and embryos from patients and gave them to other patients without consent. She's freelanced for Salon.com, The Washington Post, Los Angeles Times, Boston Globe, and Shape Magazine. She communicated with JournalismJobs.com via e-mail recently about the state of online journalism.
JournalismJobs.com: What is the state of online journalism? Has it reached its maturity?
Michelle Nicolosi: Since the heady early days in the mid-90s when newspapers first started going online, we've gone from irrational exuberance -- many media companies thought at first that they were going to make a bundle with news Web sites -- to realizing that the Web is a great new way to publish journalism, but it's not going to be a big money maker.
Most news Web sites these days are either losing money or barely breaking even. Some digital divisions are in the black, but many are profitable because they're counting non-website revenues as income.
I suspect newspaper Web sites won't ever be a huge moneymaker, but I'm not sure they really need to generate tremendous revenues to be worthwhile. From a business perspective -- to borrow a few"
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