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Gian Fulgoni, High Order Bit at Web 2.0 (by Jeremy Zawodny)
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"Gian Fulgoni, High Order Bit at Web 2.0
Some random bits scribbled by Jeremy Zawodny
He's gonna run thru a ton of data, so I'll see how much I can capture here...
Their data based on watching 2 million users via an opt-in service. (Available on ComScore.com)
Broadband growth and penetration is impressive. 160 million users on-line in the US. Broadband is close to 50% and growing fast. On-line spending should hit $148 billion in 2004. Broadband users spend more money than on dial-up (50% more). The more someone is on-line, the more they spend too.
People are spending money on big ticket items (home furniture, jewelry etc). Consumers are clearly comfortable spending on-line. Over $1 billion a year in paid content. Personals/dating is big too.
On-line banking is growing fast. People aren't as scared of security issues as much. On-line bill payment is on a similar "
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