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John Battelle - I Want Media
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In their own words
John Battelle: 'Traditional Media Are Fearful of Google and Yahoo'
The co-founding editor of Wired and founder of The Industry Standard argues that print as the medium for news delivery is "passing." That's why he's launching a blog service company.
By Patrick Phillips
I Want Media, 10/04/05
John Battelle, a co-founder of Wired magazine and founder of the now-defunct Industry Standard , is the author of a new book, "The Search," exploring how Internet search technology is impacting media, marketing and society.
Battelle is quite busy these days, promoting his book, updating his daily blog , chairing this week's Web 2.0 Conference in San Francisco, and preparing to launch a blog company called Federating Media Publishing .
I Want Media: Is Google a media company?
John Battelle: Without question. I define a media company as a company that creates experiences "
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