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June 26th, 2008 at 8:15am
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Search Engine Marketing Research: iProspect Search Engine User Behavior Study a2f
This is just a sample of the content found on this website. Please visit the website to read the entire page. " Home > Search Engine Marketing Research > Search Engine User Behavior Study iProspect Search Engine User Behavior Study (April 2006) Click here for PDF. Background In January 2006, iProspect partnered with Jupiter Research to develop a survey on the behavior of search engine users. A survey was fielded with the intention of better understanding how users behave when presented with search engine results after performing a search. This research resulted in the iProspect Search Engine User Behavior Study. iProspect had asked the same questions in previous end-user surveys, resulting in three prior studies: Marketing Tactics of Big Brands Not Meeting Web User Expectations (July, 2002), Searcher Behavior Shows Top Listings Are Most Important (November, 2002), iProspect Search Engine Marketing User Attitudes (April, 2004). Trending information in this study is derived from these previous studies. The panels/samples used for each of the studies referenced and compared in this study were different. iProspect believes that an apples-to-apples comparison of results can be made because in each case, the third-party provider of the panel attested to the fact that the panel was representative of the U.S. online population at the time the survey was conducted. It should also be noted that in each case an independent third party compiled and analyzed the results of the surveys prior to providing the results to iProspect. iProspect had asked the same questions in previous end-user surveys, resulting in three prior studies: Marketing Tactics of Big Brands Not Meeting Web User Expectations (July, 2002), Searcher Behavior Shows Top Listings Are Most Important (November, 2002), iProspect Search Engine Marketing User Attitudes (April, 2004). Trending information in this study is derived from these previous studies. The panels/samples used for each of the studies referenced and compared in this study were different. iProspect believes that an apples-to-apples comp" .... read entire page 13d8
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