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Google vs Yahoo! vs Microsoft: Will Google hurt Microsoft with free software?
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"Google vs Yahoo! vs Microsoft
Saturday, September 24, 2005
Will Google hurt Microsoft with free software?
Google relies on its search ad model to drive huge revenues from its widely used search engine. The same business model is used when expanding into new areas like Gmail. When you use Gmail you often get some rather relevant text ads next to your emails. Are these intrusive ads? Well it depends on who you ask. Personally I see them as relevant content, a really nice feature actually! This business model binds everything that Google does together. So when Google is launching new products and tools, they are not just diversifying the business away from search. No, they are just creating new ways to expose their clients ads next to relevant content. The search algorithms make sure, that it is the right ads shown at the right and relevant places. This keeps clients happy, because they get relevant business leads. It keeps the users happy, because they get relevant ads instead of being exposed to boring or annoying mass communication. Some of these ads actually give you exactly what you were looking for - the way ads should work! No doubt it is a really good business model. The same model that made Google buy Blogger.com, so that content like this blog, could have Google's ads next to them. The ads can vary a lot from who is looking at them. The country you are in is just one of the factors, that determine which ads you get. Google is already gunning for Microsoft. Sidebar is aiming at the desktop - Microsoft's very domain. Or so it used to be. Google is getting closer to the holy grail of Microsoft - no doubt it has Microsoft scared big time. And Microsoft should be scared. This is the first company that really has a good chance at hurting the software giant big time, and Microsoft knows it. Without the dominance in Windows and Office and the revenu"
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