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Blogging is Booming - iMediaConnection.com
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"Home ›
Consumer Strategies ›
Social Media
SOCIAL MEDIA
Blogging is Booming
April 05, 2004
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And so is the potential for smart marketers who embrace this high-traffic phenomenon.
Millions of bloggers can't be wrong.
Despite my repeated attempts to interest comScore in a quickie study on the blogs for their PR purposes, they haven't bitten. There is, however, a small body of research emerging on the blog phenomenon, which I've set out to collect and analyze here.
Several recent news reports have cited the number of blogs being published worldwide as 4 million. As best I can tell, that number comes from a study from Perseus , published late last"
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