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HRmarketer.com Blog: The SEO Industry – Gold Rush or Fool’s Gold?
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Wednesday, April 27, 2005
The SEO Industry – Gold Rush or Fool’s Gold?
Over the last several months, I have spoken to dozens of SEO “experts” about how I could improve my company’s search engine ranking. The SEO industry today reminds me of how Web development companies operated in the early days of the dot.com gold rush. Website development was a new field and everyone from high school students to large Madison Avenue firms were getting into it – and everyone had an opinion on how best to do it. There were no standards or best practices, nor was there agreement on the most efficient way to build a website – some used a simple text editor while others used new software programs like Hot Dog (Dreamweaver and Front Page didn’t exist yet). Plus, a business model had yet to be developed, so prices were highly inflated and all over the board – it was not uncommon to receive quotes ranging from less than $1,000 to over $30,000 for the same project. Well, that’s how I feel about the SEO field right about now, but fortunately I think it is about to come to end. As I have familiarized myself with SEO over the last several months, I came up with 10 best-practice tips for effective SEO (and a follow-up to our previous SEO posting entitled SEO - Do it Now! Search Engine Optimization Basics ). There is nothing proprietary about these ideas – in fact, many SEO firms offer similar tips on their own public websites. And all these tips can be implemented by you or your web developer. Does that mean you don’t need to hire and SEO firm? Not necessarily. Depending on what you sell, who you are targeting, your competition, and the purpose and the complexity of your website(s), you very well may need an SEO firm. But as you decide whether or not to hire an SEO firm, get the following tips done ASAP: 1. Avoid dynamic pages, U"
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