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11 Health Communication
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"11
Health Communication
Lead Agency:
Office
of Disease Prevention and Health Promotion
[Note:
The Healthy People 2010 Information Access
Project provides
dynamic, pre-formulated
PubMed searches for selected objectives in this focus area
so that current information and evidence-based strategies related to these
objectives are easier to find. The National Library of Medicine has also
provided
PubMed links to available references that appear at the end of this
focus area document.]
Contents
Goal Page
11- 3
Overview . Page 11- 3
Issues and Trends . Page 11- 5
Disparities . Page 11- 9
Opportunities . Page 11- 10
Interim Progress Toward Year 2000 Objectives . Page 11- 11
Healthy People 2010—Summary of Objectives . Page 11- 12
Healthy People 2010 Objectives . Page 11- 13
Related Objectives From Other Focus Areas . Page 11- 18
Terminology . Page 11- 19
References . Page 11- 22
Goal
Use communication strategically to improve health.
Overview
Health communication encompasses the study and use of
communication strategies to inform and influence individual and community
decisions that enhance health. It links the domains of communication and health
and is increasingly recognized as a necessary element of efforts to improve personal and public
health. [1] , [2] , [3] Health communication can contribute
to all aspects of disease prevention and health promotion and is relevant in a number of contexts, including
(1) health professional-patient relations, (2) individuals’ exposure to, search
for, and use of health information, (3) individuals’ adherence to clinical recommendations
and regimens, (4) the construction of public health messages and campaigns, (5)
the dissemination of individual and population health risk information, that
is, risk communication, (6) images of health in the mass media an"
....
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