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Is There Too Little "Know Why" In Business? — HBS Working Knowledge
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Is There Too Little "Know Why" In Business?
Published: February 2, 2007 Author: Jim Heskett
Forum closed — 83 Comments — View Original Article
Executive Summary:
There's know-how in business and then there's "know why." Purpose is a powerful motivator on many levels, says Jim Heskett. Can we aspire to a strong sense of "know why" even if our organization is not out to change the world? What do you think? Online forum now open.
<p>There's know-how in business and then there's "know why." Purpose is a powerful motivator on many levels, says <b>Jim Heskett.</b> Can we aspire to a strong sense of "know why" even if our organization is not out to change the world? What do you think? Online forum now open.</p>
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About Faculty in this Article:
James Heskett is a Baker Foundation Professor"
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