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GUUUI - Navigation blindness
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edc
ISSUE 13 - Q1 2005
Navigation blindness
How to deal with the fact that people tend to
ignore navigation tools
Most web development projects put a lot of effort into
the design of navigation tools. But fact is that people tend to ignore
these tools. They are fixated on getting what they came for and simply
click on links or hit the back button to get there.
The navigation tools that have become standard on the web seem to
be designed with the ambition to give users the option to go anywhere
from everywhere. Menus with links to all the main sections are discretely
placed to the left or at the top throughout the site and fold out and
drop down to reveal where you are and where you can go.
In this way, every page on a website becomes a major traffic junction,
where road signs point you in all directions. But people have specific
destinations in mind. Above all, they need clear signage along the way
to their destinations.
Users click on links or hit the back button
Two of the world's most well-respected usability experts Jakob Nielsen
and Mark Hurst agree on at least one area: Users tend to ignore navigation
and don't care where they are in a site structure. They are highly goal-driven
and follow a very simple click-link-or-hit-back-button strategy when
navigating websites.
Jakob Nielsen: "For almost seven years, my studies
have shown the same user behavior: users look straight at the content
and ignore the navigation areas when they scan a new page."
"…users are extremely goal-driven and look only for the one
thing they have in mind…"
"…"
....
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