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03/01/2005
Leads. leads, leads
Earlier today, I was working on another post (ie not this one). I spent a bit of time on getting my words just right and so on. It was getting kind of long, so I re-read the post to do some editing. And realized that after a number of paragraphs, I hadn't gotten to the point, and even worse, it was just ****ing boring. I had shed no new light on my subject, and my post bored me. I can only imagine how dreadfully dull all of you would have found it.
So, you are spared my boring post.
Instead I am going to write about leads! Over the past couple of weeks, a few of my favorite sales/marketing bloggers have written some thoughtful posts about leads. Here's a sampling:
Qualified lead programs need to be trashed (Jim Logan)
A lead generation fable (Brian Carroll)
Do you have thirsty sales people (Dana VanDen Heuvel)
You know you've read a good post when it REALLY gets you thinking, and these three posts, well, they led to this post :-)
Leads are the lifeblood of every business, and the source of more misunderstandings, confusion and strife between sales and marketing teams than just about ANY OTHER issue in the business. And the sad truth is, all it takes to avoid the battles is a well thought out integrated lead program. So why don't more companies do this? Quite a while ago, I suggested some reasons why this is so, and promised to go into more detail in a "
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