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gapingvoid: "cartoons drawn on the back of business cards": crappy wine
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"gapingvoid: "cartoons drawn on the back of business cards"
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September 21, 2005
crappy wine
"Socialised Media" apparachik, BBC employee Ben Metcalfe calls Stormhoek "crappy". I just think it pollutes the blogosphere as you are giving one brand an a disproportionate advantage over its rivals — it’s not “natural selection”. Plus there is certain expectation (be it implied or just passive) for someone to give it a favourable review having received a complimentary bottle. Give me a break. It never occurs to Ben, the bloggers could have shredded the wine to pieces just as easily. He doesn't mention that.
What frustrates Ben about the Stormhoek meme, I suspect, is that it's actually working. Without the top-down-big-media-we-know-best-validation-committee giving us permission first.
Ben thinks it's OK for the massive, State-funded BBC to use blogs to connect with people (Ben works on the blog thing for the Beeb), and think it's OK for a huge company like Microsoft to use blogs to do the same (he happily attended the last Scoble dinner, and according to this, he's coming to the next one), but it's not OK for a small, independant winery to use the blogosphere to connect with people? And here he is kvetching about "disproportionate advantage"?
I find his double standards appalling.
I like the BBC ("A fine British anachronism- just like the Royal Family" etc). And I think some of the stuff they're doing online is pretty nifty.
But here's the thing they're not getting: "Social Media" and "Socialised Media" are not compatable. Why? Because the former does not need the latter. And the latter cannot accept that.
The Beeb likes to think it's in the business of "Empowering People". Maybe they are, but only if it doesn't lessen their own power base within the British Establishment. They sneer at commercialism; their currency of choice is"
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