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Search Engine Watch Blog
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"Search Engine Watch Blog
http://blog.searchenginewatch.com/blog/
Provides constant updates of the latest search engine marketing and other search news from Search Engine Watch and across the web.
en
Copyright 2008
Mon, 30 Jun 2008 00:42:02 -0500
http://www.sixapart.com/movabletype/?v=3.36
http://blogs.law.harvard.edu/tech/rss
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If Google Gives You Comics...
While the announcement of the Seth "Family Guy" McFarlane link to Google was not new, the way Google has announced it will distribute and monetize reflects a deeper reach for the online media behemoth. Google is going in to the content production space.
<img alt="Sethmacfarlane.jpg" src="http://blog.searchenginewatch.com/blog/Sethmacfarlane.jpg" width="200" height="534" />
The caveat about this is the actual information given for advertisers about publishers and their audience.
<a href="http://www.nytimes.com/2008/06/30/business/30google.html">As NYT reports: "The innovative part involves the distribution plan. Google will syndicate the program using its AdSense advertising system to thousands of Web sites that are predetermined to be gathering spots for Mr. MacFarlane’s target audience, typically young men."
The question is how are they determining the target audience? Topic based decision or cookie based?
Is Google making an across the board push to present as many of the new methods that they want to use to track, distribute and develop traffic? Are they headed for a period of controversy and legal challenges?
Hey they have weathered them so far in numerous continents, so maybe they have it written into their growth program.
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