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Hitchhiker's Guide to 650
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"Hitchhiker's Guide to 650
http://hitchhiker.blogsome.com
Personal Soap Box of a Gen-Dot
Thu, 12 Feb 2009 07:05:43 +0000
http://wordpress.org/?v=1.5.1-alpha
en
http://creativecommons.org/licenses/by-sa/2.0/ http://creativecommons.org/licenses/by-sa/2.0/ http://creativecommons.org/images/public/somerights20.gif Some Rights Reserved This is an XML content feed. It is intended to be viewed in a newsreader or syndicated to another site.
So Dark the Con of Ad Exchanges
http://feedproxy.google.com/~r/TheHitchhikersGuideTo650/~3/u5nf9ddHUR8/
http://hitchhiker.blogsome.com/2009/02/11/so-dark-the-con-of-ad-exchanges/#comments
Thu, 12 Feb 2009 06:30:19 +0000
will
Advertising
http://hitchhiker.blogsome.com/2009/02/11/so-dark-the-con-of-ad-exchanges/
Ad networks should be scared, very scared. Before they know it, they will be reduced to just being affiliated sales forces for the ad exchanges they “partnered” with. Hell, even today, I cant really tell the difference between some ad networks and ad rep firms. In such a case, maybe some of them [...]
Ad networks should be scared, very scared. Before they know it, they will be reduced to just being affiliated sales forces for the ad exchanges they “partnered” with. Hell, even today, I cant really tell the difference between some ad networks and ad rep firms. In such a case, maybe some of them deserves to have it revealed that the emperor is really naked. . . just bunch of guys in a suit, peddling snake oil and turning around and passing orders to another ad network while pretending to have some “behavioral targeting” technology. (retargeting based on cookies is so trite)
These days, ad exchanges are dangling 0% commissions to get smaller ad networks to participate. The larger ad networks like Platform A are smart enough to realize they must build optimization and inventory yield management features into their ad "
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