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Strange Attractor
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"Strange Attractor
http://strange.corante.com
Picking out patterns in the chaos
Mon, 06 Jul 2009 11:30:29 +0000
http://wordpress.org/?v=2.6.1
en
links for 2009-07-06
http://feedproxy.google.com/~r/StrangeAttractor/~3/bKWemG60aEo/links-for-2009-07-06
http://strange.corante.com/2009/07/06/links-for-2009-07-06#comments
Mon, 06 Jul 2009 11:30:29 +0000
Suw and Kevin
Links
http://strange.corante.com/2009/07/06/links-for-2009-07-06
5 Tips for Building a Successful Hyperlocal Site
Kevin: Dr Michelle Ferrier was part of the development team and the managing editor for MyTopiaCafe.com, a hyper-local site for the Daytona (Florida) Beach News-Journal. She talks about the lessons that she learned as the site is being shut after less than two years. There are lessons that [...]
5 Tips for Building a Successful Hyperlocal Site
Kevin: Dr Michelle Ferrier was part of the development team and the managing editor for MyTopiaCafe.com, a hyper-local site for the Daytona (Florida) Beach News-Journal. She talks about the lessons that she learned as the site is being shut after less than two years. There are lessons that are common with other hyperlocal projects, and she highlights some new lessons. Some of her points: "Integrate the effort throughout the larger organization or they'll constantly be monkey wrenches to dig out of the works." This was a key point that jumped out at me: "For legacy media, there's too much overhead weighing down the profit margins to turn red into black in the short term." Read the post if you're doing hyperlocal projects. It's well worth it.
(tags: hyperlocal journalism economics businessmodels lessons howto )
A Publisher Stumbles Publicly at the Post
Kevin: David Carr writes about the Washington Post Publisher Katharine Weymouth's attempts to explain what looked like a money for access play by the paper, a"
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