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Debbie Weil's BlogWrite for CEOs
This is just a sample of the content found on this website. Please visit the website to read the entire page. "Debbie Weil's BlogWrite for CEOs http://www.debbieweil.com/index.php en debbie.weil@gmail.com Copyright 2009 2009-07-10T17:18:01-05:00 This is an XML content feed. It is intended to be viewed in a newsreader or syndicated to another site. Redux: Authentic Vs. Candid http://feedproxy.google.com/~r/DebbiesBlog-DebbieWeilIsPublisherOfAward-winningWordbizReport/~3/8MASI0qpufw/ http://www.debbieweil.com/blog/redux-authentic-vs-candid/#When:16:18:01Z Another blast from the past: originally published on July 25, 2003 . In the 2nd anniversary issue of my e-newsletter, WordBiz Report , I included a note to readers that opined: "Authenticity is key. And by that I mean authentic voice. I often struggle to find just the right tone. When I do, you respond. You even make a purchase. When I lapse into marketing speak, you tend to ignore me. And why not? I don’t respond to sales-y copy either." To be candid , I didn’t flesh out the topic of authenticity as a full-blown article because I was up against the deadline and ran out of time. Well, along comes WordBiz reader Stan Halse ( note: I think this is the same Stan Halse, but I’m not positive ) to point out an article on The Power of Self Disclosure , in MarketingProfs. Author Randy Siegel writes that "Communicating without disclosing self is like trying to play tennis without a ball." You gotta reveal some personal stuff, he’s saying, in order to be a strong communicator. If I tell you that my dog is sick - or that I’ve procrastinated (more likely) - are you more apt to be swayed by what I write? There’s a fine line between being authentic and revealing too much personal information. Too much candor is not necessarily interesting. I see this line crossed all the time in other e-newsletters. Who cares what the editor thought when she rolled out of bed" .... read entire page
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