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Use this tool to learn about websites, specifically the one you just entered.
If you find some aspect of it inappropriate it is not our fault.
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Search Engine Optimization Glossary
This is just a sample of the content found on this website. Please visit the website to read the entire page.
"Search Engine Optimization Glossary
Keywords
Keywords are words or phrases that search engine users enter into the query
boxes, when they look for relevant Web pages. If your Web page has apt
keywords, it has every chance of attracting qualified traffic to your
site.
The Keyword may be a single word or phrase. The term 'Keyphrase' is often used
to define a combination consisting of two or more keywords. As far as Endeavor
Software is concerned, keywords and keyphrases are no different.
Major search engines rank pages based on keywords placement within different Web
page areas, such as an HTML title, texts in the Body, anchor names and various
other tags. This makes keyword placement an essential part of Web site
optimization for search engines. Keyword optimization focuses on placing the
best possible keywords in the areas of a Web page that are considered most
important by search engines. Good keywords are ones that are often searched for
by search engine users and have little competition.
You can incorporate keywords in many areas of your Web page, but the most
important tags are:
Title tag,
Anchor names (link texts),
Head tags,
Visible text in the BODY tag,
ALT image attributes,
META Description tag (less important),
META Keywords tag, (even less important) and
Some other HTML tags (for example Comments -- also unimportant).
Try to pick up most natural keywords that can be used by real people to find
your Web site. Never try to use words irrelevant to your Web site content as a
trick, however popular and attractive they may be - Internet users will leave
"
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