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Your Site Name - Ten Steps To A Well Optimized Website - Step 4: Content Optimization
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"Ten Steps To A Well Optimized Website - Step 4: Content Optimization
By: Dave Davies
Welcome to part four in this search engine positioning series. Last week we discussed the importance of the structure of your website and the best practices for creating an easily spidered and easily read site. In part four we will discuss content optimization.
This is perhaps the single most important aspect of ranking your website highly on the search engines. While all of the factors covered in this series will help get your website into the top positions, it is your content that will sell your product or service and it is your content that the search engines will be reading when they take their “snapshot” of your site and determine where it should be placed in relation to the other billions of pages on the Internet.
Over this series we will cover the ten key aspects to a solid search engine positioning campaign.
The Ten Steps We Will Go Through Are:
Keyword Selection ( http://www.beanstalk-inc.com/articles/search-engine-positioning/keywords.htm )
Content Creation ( http://www.beanstalk-inc.com/articles/search-engine-positioning/content.htm )
Site Structure ( http://www.beanstalk-inc.com/articles/search-engine-positioning/structure.htm )
Optimization
Internal Linking
Human Testing
Submissions
Link Building
Monitoring
The Extras
Step Four – Content Optimization
There are aspects of the optimization process that gain and lose importance. Content optimization is no exception to this. Through the many algorithm changes that take place each year, the weight given to the content on your pages rises and falls. Currently incoming links appear to supply greater advantage than well-written and optimized content. So why are we taking an entire article in this series to focus on the content optimization?
The goal for anyone following this series is to build and optimize a website that will rank well on the major search engines and,"
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