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a klog apart
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"aka: HOME - - STRATEGY - project management - technology - design - tools - Blue Sky Radio - Skypememe - klogs - community - staffing - shortage watch - - LIFE - events - food - Bloggers for Hire - shrub - public policy - books - Obituaries a la Blog
a klog apart
Phil Wolff's subversions...
Saturday, April 03, 2004
community identity klogs strategy technology Mail is part of Google's enterprise strategy. Jeff Jarvis says Google email (gmail) is just another portal me-too.
I don't think so, Jeff.
Email has juice. Only telephones are used more.
40% of a company's knowledge is stored in its email boxes, hidden from intranet search engines, locked away on desktops. Email is rich with:
social information (who is asked about what, who redistributes information to whom),
time signatures (sent, received, read, forwarded, printed),
threading and propagation clues (A sent it to B who replied while copying it C who forwarded it to...),
urls pointing to the web,
enclosures passed along, and
entry points, from mobile devices to robots to business software.
evectors' ZOË demonstrates the value of combing through your mail to fuel search and reveal context.
For Google, this has three strategic benefits:
Better Google scoring. There's no reason Google can't collect a billion emails by"
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