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Design Notes: Emphasis


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"EMPHASIS   It is important for a designer to know how to control the attention of someone viewing their artwork. This lesson will investigate how to control attention through emphasis -- how to make objects easy or difficult to notice. There will also be a discussion of the relationship between size and scale. In this lesson you will: Learn methods for controlling where a viewer will look in a composition. Explore how to make an object look completely out of scale. Make a photomontage where you determine what will be noticed first, second and last (a hidden object).     The importance of this cannot be over emphasized!     CONTROL OF ATTENTION A designer needs to know how to control the attention of the viewers of their artwork. You cannot succeed in art without this knowledge. DOMINANCE Dominance describes a situation where something dominates (is more important or more noticeable than its surroundings). Information is rarely of uniform interest in art (except in wallpaper). Most art is used to communicate -- to tell a story or present a point of view. There is usually a focal point, a place where the action begins. You should be able to control what will be noticed first, what is dominant in an image, and where the viewer's attention will go from there. SUBORDINATION When there is dominance there must be subordination (things lower in ranking). In art this means that some things get more attention and some get less. Figure dominates ground for instance. This is a matter of emphasis "
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Links to Pages on the Same Domain Name

Website Address     Anchor Text     Visit Site
http://daphne.palomar.edu/design/emphasis.html/des ign/value/UseVal.html     value     Visit Site
http://daphne.palomar.edu/design/emphasis.html/des ign/gestalt.html     gestalt     Visit Site