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Design Notes: Emphasis
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"EMPHASIS
It is important for a designer to know how to control
the attention of someone viewing their artwork. This lesson will investigate
how to control attention through emphasis -- how to make objects easy
or difficult to notice. There will also be a discussion of the relationship
between size and scale.
In this lesson you will:
Learn methods for controlling where a viewer will
look in a composition.
Explore how to make an object look completely out
of scale.
Make a photomontage where you determine what will
be noticed first, second and last (a hidden object).
The importance of this cannot be over emphasized!
CONTROL OF ATTENTION
A designer needs to know how to control the attention of the
viewers of their artwork. You cannot succeed in art without this knowledge.
DOMINANCE
Dominance describes a situation where something dominates (is
more important or more noticeable than its surroundings). Information
is rarely of uniform interest in art (except in wallpaper). Most art is
used to communicate -- to tell a story or present a point of view. There
is usually a focal point, a place where the action begins. You should
be able to control what will be noticed first, what is dominant in an
image, and where the viewer's attention will go from there.
SUBORDINATION
When there is dominance there must be subordination (things
lower in ranking). In art this means that some things get more attention
and some get less. Figure dominates ground for instance.
This is a matter of emphasis "
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