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June 27th, 2008 at 3:46am
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Churches seeking marketing-savvy breed of pastor | csmonitor.com
This is just a sample of the content found on this website. Please visit the website to read the entire page. " from the August 19, 2005 edition - http://www.csmonitor.com/2005/0819/p01s03-ussc.html Churches seeking marketing-savvy breed of pastor By G. Jeffrey MacDonald | Correspondent of The Christian Science Monitor A year ago, the Rev. Scott Schlotfelt was weighing job offers from three churches smitten by what he had to offer. But they weren't talking about his preaching or counseling skills. What they were seeking, like a number of churches across the United States, was some savvy marketing. And like a growing number of pastors, consultants, and volunteers, Mr. Schlotfelt was eager to do some branding for the Lord. "I've kind of had a heart for marketing, [and] I think a lot of churches are looking for outreach" specialists, says Schlotfelt, outreach pastor at Mountain Christian Church in Joppa, Md. He received his undergraduate degree in marketing, then studied for the ministry and helped congregations build up their images through advertising in Las Vegas and Amarillo, Texas. "It's the medium of marketing that's used to get a message across [in today's culture" .... read entire page
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