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cluetrain manifesto - chapter one
This is just a sample of the content found on this website. Please visit the website to read the entire page.
"
chapter one
the following is the complete first chapter of
The Cluetrain Manifesto:
The End of Business as Usual
Copyright © 1999 Levine,
Locke, Searls & Weinberger.
All rights reserved.
reviews
table of contents and excerpts
check out Locke's new book
If you like what you read here, please pass this URL around to all
yer pals — and maybe to the boss and the Board of Directors.
Also, do consider adding a review to the cluetrain page at your
favorite online bookstore. Markets are conversations.
Internet Apocalypso
Christopher Locke
you set my desire...
I trip through your wires
U2
Premature Burial
We die.
You will never hear those words spoken in a television ad. Yet this central fact of human existence colors our world and how we perceive ourselves within it.
"Life is too short," we say, and it is. Too short for office politics, for busywork and pointless paper chases, for jumping through hoops and covering our asses, for trying to please, to not offend, for constantly struggling to achieve some ever-receding definition of success. Too short as well for worrying whether we bought the right suit, the right breakfast cereal, the right laptop computer, the right brand of underarm deodorant.
Life is too short because we die. Alone with ourselves, we sometimes stop to wonder what's important, really. Our kids, our friends, our lovers, our losses? Things change and change is often painful. People get "downsized," move away, the old neighborhood isn't what it used to be. Child"
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