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Chapell Blog
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· 1st
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Quarter, 2004
Chapell
Blog: The Chapell view on privacy issues of the day.
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Friday, July 1, 2005
Cable's
Big Bet On Hyper-Targeting BusinessWeek
- June 29, 2005
Time Warner will test new software that sends
different ads to different viewers Imagine the scene. You're relaxing at
home, engrossed in the flickering images on your big-screen TV. Ahhh, nothing
like really great programming. Except in this case, it's not a show that's
got your attention; it's a 30-second commercial.
The Chapell View
You really know that behavioral targeting has hit
the mainstream when the cable and television people start to use it. I’m a
big fan of any technology that promises to increase the relevance of
advertising IF it does so in a privacy neutral way. Of course,
that’s a big IF. In the context of the Internet, behavioral targeting is
generally conducted in a way that is privacy safe. The online folks have
learned from the sins of the past, and (thanks to my friend Trevor Hughes and
the NAI) have developed a set of principles and best pract"
....
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